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Have you heard? Saying sayonara to the PewDiePie vlog and taking “go back to Africa” literally.

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Have you heard? Saying sayonara to the PewDiePie vlog and taking “go back to Africa” literally.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, a YouTube legend is ending a chapter of his career, two others are thinking about a comeback, and a Finnish creator found a clever response to a racist remark.

PewDiePie has decided to call it quits on his vlogs. After stepping away from gaming content, moving to Japan, and having a kid with his wife Marzia, Felix Kjellberg documented his son’s early years with vlogs that offered candid snapshots of his life abroad. But as he reckons with his fame and watches his son grow, the man known as PewDiePie is moving on. “It’s a good time to stop,” he said.

More creators are coming to the streets of the Big Apple via LinkNYC screens. Intersection, the company that installed video boards throughout the five boroughs, has occasionally used those screens as vessels for creator campaigns. By bring “six new voices” to its LinkNYC locations, Intersection is hoping to “capture the spirit of New York City.”

Are Zoella and Alfie planning a comeback? Once upon a time, Zoe Sugg and Alfie Deyes were the “it couple” in the creator community. That day has passed, but the British lovebirds haven’t given up the idea of a grand return. A woman thought she was ending Deyes’ career when she bought some of his old cameras on Vinted, but he explained that he is hanging onto the equipment he uses in his vlogs.


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