Written by Lydia Woellwarth and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

Sometimes the biggest impact comes from doing something audiences don't expect. Bold Creative Format celebrates social work that takes a creative risk, experiments with format and finds an original way to capture attention.

Whether through an unexpected concept, distinctive execution or a fresh take on how a story can be told on social, this category recognizes the work that isn't afraid to do things differently. It's about creativity that feels native to social while finding a way to stand out in an increasingly crowded feed.

The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!

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