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AI favors brands with an active social media presence

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AI favors brands with an active social media presence

Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.

A new study found that maintaining an active presence on social media platforms can help brands increase their visibility in artificial intelligence-generated search results, with AI chatbots commonly citing links to social media posts within their answers to user queries.

The team from SE Ranking analyzed 100,000 keywords across a range of brand niches in order to understand which sources were most commonly displayed in both Google results and AI chatbot responses.

The data showed that social platform links appeared in 67.66% of Google AI overview responses, 32.39% of Google AI Mode replies and 8.4% of ChatGPT answers.

That means that maintaining an active presence on social media can have an impact on how brands are shown to users of AI chatbots. This could be a valuable consideration for overall brand visibility amid an increasing amount of AI usage.

Google-owned YouTube is the most commonly cited source in Google’s AI overviews, while Reddit and LinkedIn are the top social platforms referred to by ChatGPT.

As shown in this overview, Reddit, LinkedIn and Facebook citations are shown in fewer than 1% of ChatGPT answers to common queries, so social media is not a huge factor in this respect. Even so, social platform citations are being shown to users seeking out product information, with Reddit also seeing a relatively high rate of presence in Google AI responses.

4% in four days. It’s unclear why ChatGPT stopped referencing Reddit, but it shows that AI tools can change their approach, which could lead to volatility in using this as an exposure path.


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