Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

Compare 20 free and freemium social media tools for scheduling, content creation, research, analytics and reporting, with plan limits explained.

Looking for social media tools for marketers that do not start with a bill? This list brings together free platform features and tools with a free plan, across scheduling, content creation, research, analytics and reporting. It does not count a time-limited free trial as a free tool.

That distinction matters. A free plan might cap how many social accounts you connect, how many posts you can schedule or how far back you can see your analytics. We checked the providers' current plan information on 9 October 2026. Always check the provider before signing up, as plans can change.

If you need more than a free plan offers, you can compare social media tools in the SocialDay directory, including listings for Buffer, Metricool, Canva and Adobe Express.

For Facebook and Instagram, start with Meta's own business tools. Meta Business Suite lets you create and schedule posts and Stories, manage messages and comments, and check performance insights in one place. You need the relevant Facebook Page and connected Instagram account. It will not manage every social network, but it can cover a lot of the everyday work at no charge.

TikTok Studio brings content creation, publishing and performance information together for TikTok creators.

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