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Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots

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Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots

On the left, Roberta Thomson, the CEO of Sixth Wall Studio, and on the right, Marc Theerman, co-founder and CEO of Dynamic Creatures. | Source: Dynamic Creatures

Dynamic Creatures today said it has partnered with Sixth Wall Studio, an AI studio launched by Hasbro in June 2026. The collaborators plan to bring Hasbro characters to life through interactive robots.

The company will combine its mobile, expressive robots with Sixth Wall‘s character authoring and alignment. The goal is to create characters that can greet guests, share adventures with them, and remember them when they return at theme parks, resorts, and other entertainment and hospitality venues.

“Today CharacterOS is focused on voice, and Dynamic Creatures is focused on the physical embodiment,” Marc Theermann, the co-founder and CEO of Dynamic Creatures, told The Robot Report. “Together, the partners will work on turning bits and bytes into real personality over time. One of the research areas is to turn answers into meaningful expressions.”

Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences. It will support how characters speak, behave and remain true to their established personalities and stories.

Dynamic Creatures said its robots will give that intelligence a physical presence. The company connects a character’s conversation and personality with expressive movements, gazes, gestures, reactions, and more.

“Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio.


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