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Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions

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Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions

Google on Monday its debuted its second Fitbit tracker of the year, the Fitbit Edge, which sits between the screenless health tracker Fitbit Air and the more advanced Pixel Watch.

The new fitness tracker also builds on Google’s health tracking ambitions by combining advanced health sensors with AI-powered insights designed to identify changes in a user’s health and translate those signals into personalized guidance.

The Fitbit Edge tracker features "the most advanced health and fitness tools in a sleek, ultra-slim design, plus, up to a week of battery life on a single charge," according to Google Wearables Software leaders in a blog post.

The Fitbit Edge, priced at $180, features automatic workout detection, an altimeter and proactive heath monitoring to detect changes in blood pressure and insulin resistance trends.

Google has focused on shifting health technology from a fragmented, reactive data-tracking ecosystem to a proactive, personalized companion for consumers' everyday life, Rishi Chandra, general manager of health and home at Google, wrote in a blog post.

In May, the company rolled out its Google Health app, the Fitbit Air and Health Coach, an AI-powered personal health coach that combines a fitness trainer, a sleep coach and a health and wellness advisor. The tech giant transitioned the Fitbit app to the Google Health app that brings together a user's health data from wearable devices, Health Connect, Apple Health and medical records into a redesigned experience.

In August, Google introduced Health Guardian , a suite of health and safety tools that track subtle changes to health over time.


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