Nvidia's RTX 5090 GPU is 'unavailable' from many reputable retailers, approaching an asking price of $9,000 if you happen to track one down on Newegg's marketplace of resellers of dubious virtue. The AI boom is at least in part to blame for this, encouraging team green to shift production resources away from consumer hardware. However, business customers like Amazon are running into logistical issues that just add insult to injury for PC gamers left out in the cold.
Amazon Web Services took delivery of approximately $5 billion of Nvidia GB300 racks in August alone, according to an email seen by Business Insider. Reportedly, the cloud company has also accepted $3 billion worth of hardware each month since. The kicker is that, despite having all of this kit lined up to install in its data centres, AWS does not yet have enough energy to power everything.
This is one reason AWS's free cash flow dropped from $53 billion in Q2 of 2024, to $7.6 billion during Q2 2026. Free cash flow is now in the red according to a leaked recording of an internal staff meeting last month; AWS CFO John Felton joked to the executive leading the company's AI infrastructure, Prasad Kalyanaraman, "You've taken us free cash flow negative as a company, so congratulations."
This friendly joke can only hide so much pain though. Obviously, AWS is no stranger to building data centres, but at this speed and scale, the company is having to juggle multiple different infrastructure timelines amid a whole lot of near-term volatility when it comes to hardware pricing.
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