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YouTube Shopping expands merchant ecosystem and unveils new AI tools, as payouts to Indian creator surge over 160%

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YouTube Shopping expands merchant ecosystem and unveils new AI tools, as payouts to Indian creator surge over 160%

● YouTube partners with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, creating India’s most comprehensive shopping catalog on a single digital platform across value, horizontal, and premium retail.

● Average Indian creator affiliate payouts surge over 160% year-over-year, outpacing 100% global growth.

● New assistive AI features, including Ask YouTube for Shopping and Dynamic Global Retail Tags, simplify product discovery and cross-border monetization.

MUMBAI, India - September 24, 2026 : YouTube today announced a significant milestone for its YouTube Shopping affiliate program in India, expanding the global partnership with Amazon to India, alongside welcoming new partners, AJIO, Meesho, Snapdeal and Tata CLiQ, which wil rol out soon. Together with existing partners Flipkart, Myntra, Nykaa, Purp le, Shopsy and Tira, the expansion creates India’s most comprehensive commerce catalog in one place, unlocking an unprecedented breadth of choice for both creators and consumers. Viewers can now discover and make purchase decisions across value marketplaces, major retailers, and specialized beauty brands. Over the past two years, colaborative momentum with these retail leaders has turned YouTube into a trusted engine for product discovery and purchase decisions: over 450 milion logged-in users in India search for shopping-related content1 and Indian shopping-related watch time is up 55% year-over-year2. This milestone arrives alongside strong economic momentum for Indian creators. Average creator payouts in India grew more than 160% year over year from Q1 2025 to Q1 20263. Over 50% of eligible Indian creators are now enroled in the program4, clocking a growth of 200% year over year and tagging over 19 milion videos 5.


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