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Xbox’s CEO Says The Brutal Reset Is Already Working: ‘After An All-Time Low, We’ve Started To Return To Growth’

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Xbox’s CEO Says The Brutal Reset Is Already Working: ‘After An All-Time Low, We’ve Started To Return To Growth’

Microsoft’s latest fiscal quarter wrapped up last week and according to Xbox CEO Asha Sharma, the company’s gaming division had a good one. She reportedly rallied her team around a number of recent successes and goals for the platform’s future during a recent company townhall discussion. The big Xbox reset, including ongoing rounds of brutal layoffs, has reversed the platform’s “freefall,” she said.

“We’re making the right decisions to reinvest in the business, after an all-time low, we’ve started to return to growth, more than 2 to 3 times what we were, and we expect that to continue,” Sharma told staff according to new reporting by Windows Central. She also pointed to “strong starts” for Minecraft Dungeons 2, Gears of War: E-Day, and World of Warcraft: Forever, and claimed a 30-percent boost in “brand sentiment” from a year ago.

The CEO reportedly also laid out goals for strengthening Xbox as a console platform in the future. These include initiatives like Play Anywhere and Disc-to-Digital, as well as making Xbox easier to develop for and making Game Pass subscriptions “more flexible.” There was also a special shoutout for bringing The Witcher 3 to Battle.net, suggesting it won’t be the last of these curated cross-collaborations on Blizzard’s PC launcher.

But what’s most likely to raise eyebrows among Xbox fans are Sharma’s remarks about Xbox’s Gen 10 hardware, Project Helix . “We are moving to a family of devices for Gen 10,” she said, according to Windows Central .


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