Dominik Bošnjak is a contributor from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself while he was pursuing a degree in journalism. Before GameRant, Dominik worked as a journalist, editor, and video editor for over half a dozen outlets spanning two continents, covering video games, technology, and entertainment. He has bylines at IGN Adria, SamMobile, Android Headlines, Spilled, HCL, 24sata, and VIDI, among others. If he was forced to pick a favorite game genre, he'd go with RPGs, but he wasn't, so he didn't.

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Xbox is exploring solutions for inserting ads after certain key moments in video games, such as cutscenes and boss fights, according to some recently surfaced patent filings. The proposed system would use game-state data to identify suitable breaks before showing dynamic promotional content, with the Xbox patent explicitly covering everything from PCs to consoles.

As first reported by TechSpot , the new patent application was published in early September 2026 under publication number US 2026/0260258 A1 . " Cited examples include the end of a boss fight, completion of a quest, the end of a cutscene, and a loading screen. The patent also discusses moments such as round-end, title, and save screens, as well as safe locations in a game world, with the goal of identifying points where an interruption is less likely to interfere with active play.

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