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Xbox Manager Tries To Legitimize AI In Wild Rant, Deletes His Account Instead

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Xbox Manager Tries To Legitimize AI In Wild Rant, Deletes His Account Instead

Brandon Stirrup wants you to know that he’s done pretending. The senior business strategy manager at Microsoft went on a posting spree to assert that use of AI at Xbox is widespread and that he no longer cares who knows it, even if it costs him his job.

“I’m happy to take the hit if it means hundreds at Xbox can stop pretending that they’re not using AI,” he posted on his X account. “It’s time to accept and move forward.”

Seems like he took some kind of hit because his several-post-long screed extolling the inevitability of genAI in game development has been deleted along with his account. According to sources speaking to PC Gamer, Stirrup deleted his account due to the amount of replies he was getting. Thankfully, his thread had been screenshotted and is making the rounds on X and Bluesky.

Senior Business Strategy Manager Brandon Stirrup is over on X confirming that Microsoft/Xbox is using AI in games development

“Gaming is the only industry pretending not to use AI,” he wrote, though gaming is hardly pretending, which you can see if you look at the lion’s share of demos coming out during the current Steam Next Fest or those in the recent past. And it seems like every day there’s news about a game getting caught not disclosing that AI was used in production, or a publisher talking too much about how they are using it.

“Look, if I’m fired tomorrow it will be because I told you the truth that nobody wants you to know.


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