The highly-anticipated launch from Blizzard has been a bright spot in the Xbox portfolio.
Newsbrief: World of Warcraft developer Blizzard Entertainment has reported on social media that the launch of World of Warcraft: Forever, an alternate version of the company's blockbuster MMORPG, has broken records for the game's various update and expansion launches.
The launch achieved the biggest launch by peak concurrent players and the highest number of returning players in the game's history. Forever goes back to the first year of the MMORPG and rebuilds new content from its foundations with things like new character races, a plan that the World of Warcraft player base seemingly finds appealing.
Imran Khan has been in the games industry in various forms for over two decades. He has been a former senior editor at Game Informer, a professional loudmouth at Kinda Funny, and news director at Fanbyte. He has also been doing PR for Vicarious PR and Head of U.S. PR for Japanese VR studio MyDearest, in addition to Producer work on their latest title Brazen Blaze.
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