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Valve: We Still Believe in VR, But Content is Still ‘Chicken-and-Egg’ Dilemma

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Valve: We Still Believe in VR, But Content is Still ‘Chicken-and-Egg’ Dilemma

It’s not very often we get insight into Valve’s thought process, as the company tends to let actions speak for themselves. But at a ‘Steam Indie Connect’ event in Korea, the company says it still believes in VR, and outlined some of the challenges ahead.

As reported by Korean tech outlet Inven, Tom Giardino and Marc Wilkinson from Valve’s Steam business team mostly spoke to the small crowd of eventgoers about AI, and how the company has acknowledged the influx of low-effort, AI-driven content on Steam and how developers can navigate the changing landscape. You can read the full report in English here.

Giardino, who has been with Steam’s business team since 2012, also fielded questions from VR developers, who wanted to know what the company is doing about curation, visibility, and policies for VR games, given the company has just releases its first standalone VR headset, Steam Frame.

Note: The information in this article, including direct quotes, are machine translated from Korean. No video of the event appears to be available at this time, however we’ll update when/if that changes.

There doesn’t appear to be many concrete answers to those questions, although one such developer echoed anxiety among VR fans that Valve might be abandoning VR.

“We still believe in virtual reality,” Giardino said. That said, Giardino noted Steam Frame users are mostly now playing standard flatscreen games rather than VR titles.

One of VR’s biggest challenges is a ‘chicken-and-egg’ dilemma, Giardino said: developers wait for the VR market to expand, while players wait for more VR games.


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