Two members of Valve’s Steam Business Team have admitted that the developer is aware of the overwhelming number of AI-generated games and is currently trying to think of fixes.
As you no doubt know, generative AI is becoming impossible to avoid in the world of video games. It’s being used for decomps, vibecoded mods, and even during the development of many triple-A games. It’s not just big games and “fan-made” projects, though, as digital storefronts are being absolutely blitzed by AI games.
Steam has arguably been hit by this harder than anyone else, which became very apparent during this month’s Next Fest. What used to be an event to spotlight exciting and passionately made indie games quickly turned into a tidal wave of outright copycats and low-effort slop. Don't worry too much, though, as Valve is definitely aware of the situation and is looking into what it can do.
As highlighted by GamesRadar+, Inven Global was able to talk to Tom Giardino and Marc Wilkinson from Valve’s Steam Business Team during Steam Indie Connect in South Korea. Giardino explained that Valve doesn’t want “to be gatekeepers telling developers which tools they should or shouldn’t use”, and that clones have always been an issue that’s just been sped up by AI.
Claude and OpenAI are clamping down on unauthorized decompilations and cyber abuse.
Giardino thinks that developers need to make sure that their game isn’t reliant on a single copyable mechanic and that it has their “own perspective”, which honestly feels like putting it all on the devs.
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