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US console market hasn't been this bad "since the early 80s," analyst says

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US console market hasn't been this bad "since the early 80s," analyst says

It is absolutely no surprise to anyone in the market for a new gaming console that prices have risen rather sharply in the last year-and-change, but fresh insights from a trusted industry analyst put some context into just how bad things have gotten.

The ongoing RAM shortages, coupled with tariff-driven increases in hardware prices, have driven each of the three big console manufacturers; Sony, Microsoft, and Nintendo; to drive up console prices numerous times in less than two years. If you want a brand-new PS5 Pro, you're looking at $900, while the disc version of the Xbox Series X is now priced at $800. Meanwhile, Nintendo's second Switch 2 price hike means you'll need to drop $500 on the base model of the current-gen system.

Circana's Mat Piscatella, citing data from the company's US retail tracking system, says these price increases have, unsurprisingly, resulted in slowed sales for both Sony and Microsoft. Specifically, "For 2026 YTD ending August, Xbox hardware unit sales are down 33% versus a year ago in the US, while PlayStation hardware units are 25% lower," says Piscatella on Bluesky. "Xbox YTD US hardware unit sales are at an all-time low, while PlayStation is at lowest point since 2013."

Looking at year-to-date console price changes in averages and percentages, Piscatella says "the average price a consumer has paid for a new Xbox console in 2026 YTD ending August is $529, 26% higher than a year ago, while the average PlayStation console has sold for $597, 20% higher than last year.


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