Given that Sony holds the marketing rights for Grand Theft Auto 6, Microsoft has had to get creative to promote the open-world crime game for Xbox--and the company's latest effort in that department goes big.

Say Hello to the X-Bite, a playable Xbox Series X console that was designed to look like it was swallowed whole by one of Florida's millions of alligators. Microsoft only made one of these ornate consoles, and you have to win a contest to get it.

Microsoft's blog post doesn't mention GTA 6 or Rockstar Games, but Xbox marketing boss Josh Munsee said the system has "pure Miami vibes," and that's a pretty obvious reference to GTA 6 given the game takes place in a stand-in, Vice City, for the popular Florida city. The blog post says the winner of the console can play "some of the biggest games of the year" using it, and that's no doubt another nod to GTA 6.

"This November, Xbox is heading to Florida--home to incredible wildlife, unforgettable places, and every now and then, stories you have to see to believe," Microsoft said in its announcement of the X-Bite.

The X-Bite is about five feet long, and the console itself sits inside the alligator, with the Nexus/Guide button illuminated through the gator's skin. The lucky winner will also get a custom Xbox controller with simulated bite marks on it.

The custom console was designed by creature animatronic specialist John Nolan Studio, which did work for The Witcher and Jurassic World Dominion.

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