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"There's no such thing as easy money in our business" – Strauss Zelnick on GTA 6, BioShock, Take-Two's acquisition plans, and reviving old IP

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"There's no such thing as easy money in our business" – Strauss Zelnick on GTA 6, BioShock, Take-Two's acquisition plans, and reviving old IP

Take-Two Interactive reported the earnings for its second quarter today, and GamesIndustry.biz had a chance to talk with CEO Strauss Zelnick about the results, as well as where the company is headed.

Naturally, all eyes are on Grand Theft Auto 6 right now, the launch of which next week could be not only the biggest game launch of all time, but the biggest entertainment product launch of all time in terms of revenue. Pre-orders are currently at nearly 8 million, according to Sensor Tower.

But what are Take-Two's goals beyond GTA? What's happening with BioShock 4, which was announced back in 2019, but seems to have hit a stumbling block, with redundancies announced last year at developer Cloud Chamber? What about the live-service extraction shooter Project Ethos, which was first announced in 2024? What about new IP and reviving old franchises? And where does the firm see growth coming from in the future?

We had a terrific quarter, obviously. We were at the low end of our net bookings range, but obviously in terms of profitability performance, we were very, very strong. We have an array of great releases. NBA 2K27 is the second most successful launch in the history of the NBA 2K franchise, and our pre-orders for GTA 6 outperformed our expectations. So we're feeling exceedingly positive for the rest of the year.

[We cannot] disclose the numbers, but the point that we're making is our prior expectations obviously were aligned with our guidance, and the pre-orders are far exceeding our original expectations.


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