Last month kicked off the big annual torrent of autumn game releases and Circana has finally shared its latest sales data and estimates for September 2026. What did we learn? Games are up. Hardware is down. Wolverine took home the gold. Xbox sales continue to decline.
Circana senior director and gaming research head Mat Piscatella shared his latest monthly breakdown of U.S. sales data this morning over on Bluesky. “U.S. video game projected total spending across content, hardware and accessories fell 1 percent in September when compared to a year ago, to $4.8 billion,” he wrote. “Year-to-date spending is now 3 percent behind 2025’s pace, at $41.0 billion.”
Marvel’s Wolverine was the big winner. It was the top-selling game for September 2026, even ahead of NBA 2K27 and EA Sports FC 27. It’s already 11th overall on the list of top-selling games year-to-date. Both of those data points are tracing ahead of Ghost of Yotei‘s fall launch a year ago. “Marvel’s Wolverine generated the highest launch month full game dollar sales for a Sony published title since the February 2024 debut of Helldivers II,” according to Piscatella. That’s with Insomniac Games’ latest release getting a middling Metacritic score and being completely exclusive (no PC release is planned).
September 2026 U.S. Projected Top 10 Best-Selling Games Ranked on Physical & Full Game Digital Dollar Sales (Excludes Mobile and Digital Add-On Content)
That’s great for Sony, but what about the rest of the AAA gaming space?
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