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The unlikely encore of the Red Octane gang with the Stage Tour music rhythm game | exclusive interview

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The unlikely encore of the Red Octane gang with the Stage Tour music rhythm game | exclusive interview

Once a gaming franchise dies off, it rarely gets on encore. That seemed to be the case with RedOctane, the company that brought us Guitar Hero, along with Activision. But now RedOctane Games has been reborn under the Embracer Group’s ownership (through its Fellowship Entertainment division). And the resulting Stage Tour will debut on December 10.

Guitar Hero debuted in 2005 and grew to $1 billion in sales by 2008. The franchise topped $2 billion in revenue — and then it collapsed because, along with Rock Band, music rhythm games based on Guitar Hero flooded into the market. While it rocketed to the top of the charts, Guitar Hero games died just as fast through oversaturation, much like the ill-fated Skylanders franchise.

But Lee Guinchard, the COO of Embracer Group and one of the original members of the RedOctane team, kept the dream alive. While his new company doesn’t own the Guitar Hero name, it has been able to create a grassroots-level team to create a new game, Stage Tour, from the ground up to revive the genre. The new RedOctane Games funded a small dev team and is publishing the title. Preorders are going well, and its trailer from Opening Night Live at Gamescom has been viewed more than 18.5 million times.

In addition, brothers Charles and Kai Huang, the original founders of RedOctane, joined a special advisory board for the company. Charles and Kai were the original founders of the Guitar Hero franchise back in 2005, having partnered with Harmonix Music Systems to launch the groundbreaking title that helped define a generation of rhythm gaming.


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