Take-Two Interactive, Rockstar’s parent company, will almost certainly publish its biggest game ever, maybe the biggest game ever, when GTA 6 launches later this month. It won’t be the publisher’s first mega hit, though, of course, although one interviewer seems to think that it will be.
Take-Two CEO Strauss Zeknick spoke with The Wall Street Journal with two weeks to go until GTA 6’s arrival, and a clip from that interview has gone viral for all the wrong reasons. “I think there is a concern that this is your big hit, that you don’t have enough hits in your library,” the CEO was asked during the clip shared by Project Vice.
That is quite the claim to make considering the games under the Take-Two banner. Rockstar, alone, boasts Red Dead Redemption and decades of GTA games, the latest of which, GTA 5, has sold 230 million copies - a number that continues to grow by a factor of millions with each passing quarter.
Rockstar isn’t the only studio under Take-Two either. There’s also 2K, which, outside of everything else, releases new NBA and WWE games every single year. Again, both series that sell in the millions every time a new installment is released.
Zelnick doesn’t even need to say anything. The perplexed look he gives before delivering his answer gets a laugh from those in attendance, and the Take-Two boss then proceeds to highlight why, while GTA 6 will be Take-Two’s biggest success so far, it is the latest in a long line of hits that stretch back to the turn of the century.
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