In years past, I’ve enjoyed checking out Steam Next Fests. These regularly scheduled Valve-sanctioned events encourage devs working on indie games to put together a demo and share it as part of a larger promotion. However, the most recent, currently ongoing Steam Next Fest is a nightmare with thousands upon thousands of demos, many filled with AI slop. At this point, the vibes are completely rotten, and it’s only made me more worried about the future than excited.
In theory, Steam Next Fest should be a great event for developers. A big pile of new free demos for upcoming games attracts many gamers who are looking for the next cool thing. And Valve promotes it with its own big storefront and menus, making it easy for people to quickly download and play dozens of demos and hopefully wishlist and eventually buy some of them, putting money in Valve’s pockets as well as the devs’ and publishers’ own coffers, too. Plus, fans get to play a bunch of free demos, and game critics and content creators get a batch of neat new games to cover while getting a peek at the future. Sounds great!
But this time around, Steam Next Fest features nearly 7,100 free demos. And that’s just far too many free demos for Next Fest to be usable or useful as it once was for so many people.
It wasn’t always like this. In the past, the number of Next Fest demos was smaller. As reported by Game Discover , during the last Next Fest in June, there were around 4,300 demos.
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