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Publisher shakes fist at Valve for delaying their game as it reaches just 15 players on Steam

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Publisher shakes fist at Valve for delaying their game as it reaches just 15 players on Steam

Wheel Make It publisher 2 Left Thumbs aired frustrations with Valve after its new co-op game hit just 15 peak concurrent players amid a launch delayed by apparent complications with Steam's approval pipeline.

"We were assured by Steam that missing our launch - as a result of the tidal wave of AI-slop that destroyed their review queue - would not affect the usual mechanisms of launch visibility," the publisher wrote on Sunday. "I beg to differ... 11,000+ wishlists and this is what our launch turned into."

Today's SteamDB figures affirm 2 Left Thumbs' complaint: a 24-hour peak of 15 players, and three players right now. Wheel Make It currently has 11 user reviews (90% positive, anyway).

As Valve admits Steam has an AI slop and cloning problem, I've seen other developers anecdotally report that the store's review process seems to be taking longer than usual, especially during and around Steam Next Fest events flooded with AI-aided games. We're only a few weeks out from the October Next Fest, which set records in a concerning way.

Another developer, Komi Games, shared a similar story a few days ago. The dev claims it submitted its game Infested DX for review on October 9, received a reply from Valve on October 21 requesting a small change that was immediately made and turned around, but "have not gotten a follow-up and have no choice but to wait until they acknowledge and approve the change."

There are some assumptions at play here, and it's unclear exactly how much the rise in AI-aided games has slowed Steam's review pipeline, but I don't doubt that the added volume has been a burden.


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