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Pokémon Night Out underlines why Location Backgrounds are fantastic for Pokémon Go fans

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Pokémon Night Out underlines why Location Backgrounds are fantastic for Pokémon Go fans

Pokémon Go has a lot of specific, in-person events. Things like Into the Wild which is coming up this weekend (which had previous locations in Lisbon) or Go Fest that happens each year. Beyond these location-heavy events, where there are lots of smaller set up, specific installations of Pokémon branding around: We've seen a bunch of lower-key events like the National Trust and Space Centre collaborations. None of these were quite the same as Pokémon Night Out, though. In a Go Fest or Into the Wild-type event, everything is targeted towards in-game usage; getting players in person, together, for a set amount of time. On the other hand, the National Trust and Space Centre collaborations are long-running,with minimal in-person activities, and real dependence on the app. Pokémon Night Out was something different altogether; there were tons of in-game things to do for people in the area interested in Pokémon Go, but there was also a huge concert for Pokémon fans in general. ... [ MORE ]



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