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2024's Most Controversial Western Thriller Is Suddenly a Hit on Prime Video

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2024's Most Controversial Western Thriller Is Suddenly a Hit on Prime Video

The divisive Alec Baldwin film is riding high on streaming despite its troubled history

Alec Baldwin has spent decades as one of Hollywood's most recognizable actors, moving between blockbuster movies, acclaimed dramas, and television comedy. From The Hunt for Red October and Glengarry Glen Ross to The Departed and The Aviator, Baldwin has built an extensive filmography, while his Emmy-winning role as Jack Donaghy in 30 Rock remains one of his most memorable performances.

Baldwin has remained a familiar face in Hollywood for decades, but one of his more recent movie projects has attracted attention for reasons beyond its cast. A Western thriller led by the veteran actor is now finding an audience on streaming, giving viewers an opportunity to check out a film that generated considerable controversy before it ever reached theaters.

The 2025 Western Rust, directed by Joel Souza, has climbed into Amazon Prime Video's U.S. movie top 10, according to FlixPatrol. The film recently reached No. 5 on the platform's U.S. chart and is having massive success internationally right now, finding a second life on streaming a year after its release.

Set in 1880s, Wyoming, Rust follows Harland Rust (Baldwin), an infamous outlaw who comes to the rescue of his 13-year-old grandson, Lucas Hollister (Patrick Scott McDermott), after the boy is sentenced to hang for accidentally killing a rancher.

With his grandson facing execution, Harland breaks him out of prison, and the pair flee toward Mexico. S. Marshal Wood Helm (Josh Hopkins) and ruthless bounty hunter Fenton "Preacher" Lang (Travis Fimmel).


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