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Nippon Ichi, NIS America Head Says Company Is ‘Researching’ AI But Personally Doesn’t Think It Will Make Development Faster

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Nippon Ichi, NIS America Head Says Company Is ‘Researching’ AI But Personally Doesn’t Think It Will Make Development Faster

As more and more game companies are growing a little bolder about just straight-up admitting that huge chunks of their games are AI generated, there are still some exhibiting a bit more caution. One of those appears to be Nippon Ichi Software, developer of Disgaea and publisher of series like Trails and Ys.

I spoke to Nippon Ichi CEO and NIS America president Kenzo Saruhashi at PAX West a few weeks ago, during which time I asked him about AI, first just as a follow-up to a question about translation and localization of the company’s games. Saruhashi was recently appointed president of NIS America in addition to his role as CEO of Nippon Ichi, and one of the aims of that is for the two branches of the company to become more unified and ultimately release more games in the West. Saruhashi told me this includes trying to release more games simultaneously worldwide, instead of delaying Western releases until months after they’re out in Japan. But doing that requires ramping up localization capabilities within the company.

Given the current climate, it might be tempting to jump to using generative AI for this sort of thing. Other companies are certainly talking big games about it lately, though at least in anime its use has been both wildly unpopular and also frequently very, very wrong. So I asked Saruhashi if the company was currently using AI for localization, and here’s what he said:

We are not specifically at the moment. But we are researching it, because we know that there are a lot of companies right now that are utilizing AI, and it’s not necessarily that we would just allow AI to completely take over the responsibility for localization or anything of that nature, but more in order to ensure the quality.


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