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Nintendo’s Biggest Game of the Year Isn't What You Think It Is

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Nintendo’s Biggest Game of the Year Isn't What You Think It Is

It's been a quiet week in Switch world (give or take an Indie World showcase), sandwiched between the twin pillars of Nintendo's fall — Nintendo Switch Sports Resort and the remake of The Legend of Zelda: Ocarina of Time. Time to reflect; time to work on the timing of my table tennis backhand.

This is the time of year when Nintendo's global marketing departments start limbering up and doing stretches for a big mass-market retail push. Nintendo UK launched a wholesome and emotive campaign this week, seemingly trying to one-up Nintendo Australia's legendary sad Zelda dad campaign for Tears of the Kingdom back in 2023. It doesn't quite work, but something about it caught my eye.

Titled "Back to Me," the ad features a despondent young student calling home; it seems like he's just been dumped. His dad invites him back for a family meal, and obviously he plays Ocarina on the train. I assumed a family session of Switch Sports Resort would feature next… but no. Instead, he and his sister make a Mii of his dad in Tomodachi Life: Living the Dream. He returns to uni, thoroughly cheered up, where he plays more Tomodachi Life with his sister over GameChat.

Tomodachi Life came out in April for the original Switch. It doesn't even have a Switch 2 Edition (yet). If Nintendo UK wanted to throw the spotlight on a game with casual appeal, GameChat support, and family avatars for their storyline, Resort was sitting right there.



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