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New York Giants Bring Fans Onto The Field With 360° Video

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New York Giants Bring Fans Onto The Field With 360° Video

It's the opening game of the 2026 NFL season for the New York Football Giants, a cornerstone franchise of the NFL.

Their home field, MetLife Stadium, is lit up blue for the night game. The drum line pounds out a deep, primal rhythm, smoke rises, fireworks explode, and one by one the star players of the Giants make their dramatic entrance to the raucous cheering of 80,000 football fans.

Football fans can now experience this as if they're standing on the field. Giants 360 brings 2D 360° video to the team's mobile app and YouTube channel, allowing fans access to views they wouldn't normally get to experience.

“Fans just love to be able to get out of their seats and get on the field. And we wanted to try to recreate that experience from a digital perspective,” said David Dominik, Giants Vice President, Digital Strategy.

I viewed the 2D 360 video content in VR using the YouTube VR app on my Meta Quest headset. I was immediately transported to the turf surface at MetLife Stadium, positioned near the ground. The rhythm of the drums and the lights and smoke set a powerful atmosphere, and then suddenly the players begin their walkout. Star players get their individual introductions, culminating with the introduction of quarterback Jaxson Dart.

Giants 360 VR in 2D, as viewed in YouTube VR on Meta Quest 3

Admittedly, as a Giants fan, this was thrilling for me to witness. For those moments I was sitting on the field, seeing my favorite players jog past me.


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