There’s a new indie game called Probably Stolen that’s taking Steam by storm, surpassing 100,000 concurrent players within 24 hours of its release. If you’re one of the hundreds of thousands who has picked up a copy and think it feels familiar, that’s because it’s a reworked full version of a demo that flopped, hard.

Probably Stolen was released on Wednesday, and 24 hours later, 101,000 people were playing it at the same time according to SteamDB. A short while after that, the game peaked at over 112,000 players, making it one of the most played games on Steam on Thursday.

Published by tinyBuild, the studio’s CEO Alex Nichiporchik has revealed surprising details about Probably Stolen’s road to becoming an unlikely indie hit. “Probably Stolen was initially a game under a different name with a released demo. That demo peaked at 28 concurrent players,” Nichiporchik revealed, pairing their post with a screenshot showing the game’s stellar Steam reviews and growing player count.

“We loved the concept and gameplay, and worked with the dev to reinvent the visuals and focus on what works design-wise. This is the result,” Nichiporchik continues, and what a result it is. Not only due to that player count, which will likely reach even higher heights over the weekend, but because, according to Probably Stolen’s Steam page, the game sold through 350,000 copies in its first 24 hours.

When released as a demo that barely anyone played, Probably Stolen was called Deepspace Emporium. The page for that demo is still up, allowing for a direct comparison between what developer Questing Goose originally came up with, and what tinyBuild helped the game become.

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