Hasbro's quarterly financial report shows that Magic: The Gathering remains an unstoppable force, with revenue growing 34% in Q3 2026 to $1.6 billion year-to-date. This recent growth was largely thanks to the huge success of The Hobbit, which has already become the fourth-best-selling set of all time.

Reality Fracture also exceeded expectations despite ongoing shipping issues, but given the proximity of its release to the production of these figures, it hasn't had a chance to break any records (yet). Most notable, however, is that despite Magic: The Gathering's rampant success, it still wasn't enough to prevent a huge round of layoffs at Wizards of the Coast in recent weeks.

It's hard to look at the hard facts and figures associated with Magic: The Gathering and come to any other conclusion than "the game is thriving." Naturally, this report and the associated call didn't explicitly mention the ongoing distribution issues the game is facing, but then again, why would it?

With back-to-back record-breaking growth across two three-month periods, all Hasbro cares about right now is that Magic is a money-making machine, but this didn't just happen overnight. The gradual build of Magic: The Gathering started with the introduction of Universes Beyond as Standard-legal sets. It's still a highly contentious decision today, but the results speak for themselves.

Another feather in The Hobbit's cap is that it had the highest prerelease participation of any Universes Beyond set, and that's just factoring in data from the 13,000 WPN stores.

Magic is in a great place, and rather than worry about it being a bubble or letting too much negativity drown out the successes, we have to give credit where it is due and enjoy what is easily one of the biggest boom periods the game has ever experienced.

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