More than 80% of Roblox's top 100 games by hours played used AI to speed up development in October 2026, as more creators turned to AI tools to build and publish games.
In its latest earnings report, Roblox said time spent using AI tools among its top creators has tripled since the second quarter of 2026. Daily use of its Model Context Protocol (MCP) Server has also grown nearly fivefold over the same period.
The platform's natural-language game creation tool, Build, has attracted more than 500,000 users who have since published over 70,000 games. Daily asset uploads to the Roblox cloud also tripled in October, while Roblox is preparing to give AI agents access to every major API in Roblox Studio.
“AI is fundamentally reshaping the gaming industry, driving a step function change in the pace at which content can be created,” said Roblox CEO David Baszucki. "When anyone can create a game, what matters most is scaled distribution, effective discovery, a robust economy, industry-leading safety, and infrastructure to support it all.
“Roblox is built on an architecture that combines all of these elements, and AI has accelerated our ambitions. We’re building Roblox into the platform for all gaming, where any game can be created once, run anywhere, on any device at massive scale.ˮ
While Roblox's figures show how AI is being adopted globally, Web-gaming distributor Playgama has started tracking which models developers use to build games and how those games perform with audiences.
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