Mika Games, a gaming investment company founded by Wargaming cofounder Nick Katselapov, has raised $10 million in new funding.

Flint Capital led the funding round, with participation from several new and existing investors. The round will help mobile game studios bridge the gap between soft launch and large-scale paid marketing by funding product development and marketing campaigns.

Early-stage mobile game studios face a funding gap: they need a proven marketing track record to access financing, but building that track record requires significant upfront capital. Specialist providers typically require several months of campaign history, $300,000 to $500,000 in prior marketing spend, and a predictable payback period before they fund user acquisition.

Mika Games aims to bridge this gap. The company invests before a studio’s user acquisition
economics are fully proven, using equity to support the team and product and a separate pool of capital to finance larger paid acquisition tests.

These campaigns generate the data needed to validate retention, monetization, and payback at scale. If the economics work, they can also help studios access larger financing arrangements, which, in turn, help bolster marketing budgets and continuous growth.

“Global gaming user acquisition spend reached $25 billion in 2025, while ad impressions increased 20%. Meanwhile, the number of new titles in the US top 1,000 by downloads fell from about 200 in 2020 to just over 100 in 2024, and games more than two years old generated over 80% of revenue in most genres. Early marketing capital can therefore influence which games players ever get to discover.

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