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Mass Effect Fans Take Campaign To Save The Series To Times Square

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Mass Effect Fans Take Campaign To Save The Series To Times Square

EA shut down BioWare last week, a legendary studio established more than 30 years ago, responsible for some of the most well-loved games ever made, and the inspiration behind even more. Arguably its biggest contribution to games was the Mass Effect trilogy, and with BioWare’s closure also resulting in the next Mass Effect game getting canceled, its fans are trying to save the series.

That has quickly led to not just a petition that has amassed more than 240,000 signatures, but also a billboard in Times Square. The billboard features the #SaveMassEffect message along with a phrase that reads “Keelah si’yah”. It’s Quarian, an in-universe Mass Effect language, and it roughly translates to “By the homeworld I hope to find one day,” according to the Mass Effect Wiki.

You would think that all Mass Effect fans would be over the moon to see attempts to save the series getting so much attention, but the petition and the billboard have sparked some controversy. Its organizers and supporters have been accused of only caring about the Mass Effect IP rather than BioWare and the people who helped make it.

BioWare not getting a shoutout on the billboard is the leading reason why some fans have been accused of caring more about the games than those who created them. However, there’s a reason why the studio isn’t mentioned. One of the fans who made it happen, Kala Elizabeth, explained on Twitter, and then in an interview with IGN , that BioWare was on the original design for the Save Mass Effect billboard, but copyright laws prevented that design from making it to Times Square.


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