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HIVEX Merchant Program Expands the Value of Cross-Border Payment Connectivity

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HIVEX Merchant Program Expands the Value of Cross-Border Payment Connectivity

TBCASoft, developer of the HIVEX®️ cross-border payment network, announced a new campaign under its HIVEX Merchant Program (HMP), in collaboration with iPASS Corp. and 7-ELEVEN, Inc. in Taiwan. The initiative offers eligible PayPay users from Japan, a 50% discount when purchasing eligible iPASS stored-value cards using their PayPay app at participating 7-ELEVEN stores, demonstrating how cross-border payment connectivity can create new opportunities for consumer acquisition, engagement and merchant growth.

Beyond connecting payments, we are transforming connectivity into a powerful engine for commercial growth”

Payment interoperability enables consumers to pay across borders, but its value extends beyond payment acceptance. The HIVEX Merchant Program builds on the network’s cross-border payment capabilities to create new commercial opportunities for payment ecosystem partners and merchants. Through targeted promotions and joint initiatives, HMP enables partners to drive payment adoption, stimulate consumer spending, strengthen customer engagement and expand their reach to new customer segments. The collaboration between iPASS and 7-ELEVEN illustrates how partners can leverage cross-border payment connectivity to connect payment users with merchant offerings, create new consumer touchpoints and support incremental business growth.

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“Beyond connecting payments, we are transforming connectivity into a powerful engine for commercial growth,” said Ling Wu, Founder and CEO of TBCASoft. “Through the HIVEX Merchant Program, we aim to help our partners explore new ways to attract customers, encourage spending and expand merchant engagement.



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