CONNECT WITH US
Gaming

Gaming

Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

IGN logo

Published on

Add as a preferred source on Google
Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

Mass Effect fans have bought a #SaveMassEffect billboard in Times Square after EA shut down BioWare last week, but the fight to save the sci-fi RPG franchise isn't stopping there.

Whether New York City residents are familiar with Commander Shepard's fight against the Reapers or not, everyone in Times Square was alerted to #SaveMassEffect when its billboard went up today. It's the latest in a string of moves from the community backing the sci-fi RPG franchise and its developers as they work to give them a second wind.

"Keelah si'yah," text on the billboard said. It's a reference to the in-universe language of Khelish, which is spoken by the Quarian species. According to the Mass Effect Wiki, the line specifically translates to "by the homeworld I hope to find one day."

🚨 WE'RE IN TIMES SQUARE!

Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!

📍 1560 Broadway, above the Pelé store (Duffy Square)

⏰ 15 seconds every hour at :35

HOLD THE LINE! ❤️ https://t.co/wNP9Ak9Vh8

Those supporting #SaveMassEffect come from all over, but the billboard featured in Times Square on this late-October day came from a smaller group known as We Are Mass Effect, a community dedicated to paying tribute to the franchise started in summer 2025 by a 27-year-old in Spain named Ariel Peña Aguilar . He, along with his second-in-command, Mer , as well as X/Twitter user Kala Elizabeth , sought to publish the billboard in hopes of drawing attention to their cause.


Source link
Related Topics:Gaming

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.