"We are Mass Effect," the fan group behind a currently 224,000 signature Change.org petition seeking to secure the series' future, has rented out digital billboard space in New York's Times Square to promote the effort.
The group shared a video of the billboard in the wild on X, "The Everything App." Every hour at 35 minutes past the hour, the screen at 1560 Broadway shows a 15-second motion graphic message. Over a planetary vista reminiscent of Mass Effect 1's start screen, we get a distinctive N7 red stripe and the message "Keelah si'yah, #SaveMassEffect" in the series' go-to "Korataki" font. Yes, today is when I too learned that Mass Effect used a commercially-available font called "Korataki" for its logo and in-game text. I kinda want to write all my drafts in it now.
🚨 WE'RE IN TIMES SQUARE!Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!📍 1560 Broadway, above the Pelé store (Duffy Square)⏰ 15 seconds every hour at :35HOLD THE LINE! ❤️ https://t.co/wNP9Ak9Vh8October 26, 2026
"Keelah si'yah" is a phrase from the Quarian language in the games. " I was more familiar with the latter from the games.
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