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Lego Digital Play buys ForthStar mobile game studio from the founders of Golf Clash maker Playdemic | exclusive

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Lego Digital Play buys ForthStar mobile game studio from the founders of Golf Clash maker Playdemic | exclusive

Lego Digital Play has acquired ForthStar, a mobile game studio created by the founders of Golf Clash maker Playdemic.

The aim of Lego Digital Play is to create authentic Lego game experiences and Manchester, United Kingdom-based ForthStar will help ensure that happens, said Aaron Loeb, president of Lego Digital Play, in an exclusive interview with GamesBeat.

Loeb started Lego Digital Play as a separate company from the Lego Group at the beginning of 2025. Now it has slightly more than 100 people, mostly in London and Denmark, and it is adding around 30 people with ForthStar, said Paul Gouge and Alex Rigby, cofounders of ForthStar in an interview with GamesBeat.

Gouge will become head of games across Lego Digital Play, while Rigby will lead ForthStar as a flagship studio. Financial terms of the deal were not disclosed. The ForthStar team will stay in place in Manchester.

“We were founded at the beginning of last year in 2025 as a separate company from the Lego Group to create new, unique, and authentic Lego experiences and in the digital world that that are wholly owned by us,” Loeb said. “We’ve been growing quietly in the background ever since then, and now we’re about 100 people, mostly in London but in Denmark as well.”

One of the ways the company has been growing is by bringing in new studios, he said. Loeb said the company is focused on early stage studios in mobile gaming.

“When we look at the mobile market, it is the most democratic market where all the world’s gamers are, and it’s where we can reach kids of all ages in every country on the globe,” Loeb said.


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