Layer, the AI creative production platform for game studios, launched Motion Designer Agent on Nov 2nd. Anyone on a game marketing team can now create professional user acquisition (UA) videos by describing what they want in chat.

No video editing skills. No node-based workflows. No motion design software to learn.

Users brief the agent the way they would brief a production team. Motion Designer writes the script, plans the shots, sources the footage, adds voice, music and sound, and handles animation, transitions, visual effects, pacing and final assembly. The user reviews and approves.

Want a stronger hook? Ask for one. Need a different transition, another character or a more dramatic cut? Need to change the orientation, translate to another language, retheme - done deal. Say so in the same thread, without starting over.

Video remains the workhorse of mobile game UA, and winning campaigns depend on testing a steady stream of new hooks and concepts. But producing high-quality video has traditionally required specialist motion designers, editors and a stack of production tools. Most UA teams have more ideas than production capacity.

Generative AI was meant to fix this, yet many tools have simply moved the complexity. Teams still navigate dense interfaces, wire models together in node-based workflows and stitch individual clips into finished ads by hand.

Motion Designer removes that layer of work. The agent understands the brief, picks the right AI model for each shot from the hundreds Layer orchestrates, and delivers a finished video. Layer estimates teams can move from creative concept to campaign-ready video in roughly 15 to 30 minutes, depending on complexity.

Source link