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James Cameron Congratulates Marvel After Avengers: Endgame Beats Avatar at the Box Office Yet Again

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James Cameron Congratulates Marvel After Avengers: Endgame Beats Avatar at the Box Office Yet Again

James Cameron celebrated Avengers: Endgame beating Avatar at the box office with another social media post after the two movies traded places yet again.

The director behind the smash-hit sci-fi franchise brought Iron Man to the world of Pandora with an image he shared on Instagram today. The update arrived after Marvel Studios' recent re-release, Avengers: Endgame Encore, managed to bring in enough cash to (re)secure its place as the highest-grossing film of all time.

"'You are one of the people,'" the post, accompanied by a picture of Iron Man surrounded by Na'vi, said. "Congratulations to Marvel and the #1 Avengers: Endgame: Encore for bringing moviegoers to the cinemas – Jim Cameron."

It's more friendly competition in the movie space that is only the latest update in a race that has seen Avatar and Avengers: Endgame trading titles for years. Marvel originally overtook Avatar's record as the highest-grossing movie in the world when it released in 2019. Cameron shared a similarly congratulatory post at the time but later went on to predict that Avatar would reclaim the throne just a few months later. He was proven right in 2021.

As Avatar sequels The Way of Water and Fire and Ash came and went, so too did more Marvel Cinematic Universe movies. As Marvel prepared for the release of its new team-up movie, Avengers: Doomsday , this December, it saw an opportunity to revisit the events of Endgame with new bonus footage , thrusting it into the future by revisiting the past.


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