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Itch.io Reveals Just How Much AI Slop Is Flooding Gaming Storefronts

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Itch.io Reveals Just How Much AI Slop Is Flooding Gaming Storefronts

The number of new game pages being created daily has doubled in the past two months, itch.io confirmed

A quick glance at Steam or itch.io shows how gaming storefronts are flooded with new games as more developers use generative AI, making it harder than ever for indie devs with hand-crafted games to stand out. A recent social media post by itch.io revealed some new data highlighting just how bad the situation has become.

As a gaming website and storefront, itch.io is positioned to be a very indie-friendly platform where almost anyone can sell or distribute the games they are working on. It's full of student-made and game jam projects, but many higher-profile indies are also available through itch.io and often given away in charity bundles. Because itch.io is already a very accessible and useful platform for indie developers, the new data it's shared is all the more concerning.

Late on Oct. 31, itch.io took to Bluesky to reveal that the number of game pages being created each day has doubled since Aug. 2026. According to the graph shared, the number of pages created per day was around 3,000 back then; now, that number is over 6,000 as of Oct. 30. Other replies from itch.io indicate that AI projects make up the majority of these new pages too.

io will cause exponentially more games to be sold or downloaded. That's not what's happening. io confirmed in another reply that "The number of downloads and purchases has not doubled" since Aug.



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