We continue to see AI changing how studios develop and operate their games. For some, it brings new opportunities, but for others, concerns remain about its wider impact on the industry.

In this second part of our Mobile Mavens, we hear from more industry experts about whether their attitudes toward AI have changed over the past year, how they are using the technology, and what challenges and opportunities they see ahead.

Here's what the rest of our Mavens had to say. You can also read part 1 here. 

The opportunity is crazy - this magical new technology - new types of games that simply aren't possible without it, are what drives and excites us at 10six. 

In YOU vs Zombies, you tell us as little or as much about yourself or anyone else you want to be, and in seconds, our human-designed and built systems get morphed around this input. Your character looks like you, the story is set where you live, and so on. Real representation for every player is finally possible in a video game.

For PC developers, the biggest problem is fear. Fear that admitting to any use of AI is like a Scarlet Letter on the game. Interestingly, mobile developers haven't faced the same issue, nor have Roblox developers. 

Also, as with any new technology, it's difficult to be an early adopter, especially with a tech that is changing constantly. For all of these reasons, the game industry in the West has been very slow to truly innovate here and to find and build the fun, novel use cases that it will take to convince gamers.

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