This article was produced in collaboration with Valnet Inc. and the sponsor, Loaded.
Gaming is an expensive hobby. Now more than ever with the industry standard MSRP for a newly released triple-A title up to $70, with some, including the soon-to-be released GTA 6, charging $80. Coupled with the incredibly busy period in the 2026 video game release calendar we’re right in the middle of, the cost of what’s in your virtual cart is going to stack up pretty quickly.
The go-to option for so many gamers the second a new game they’ve had their eye on is released is to head directly to their platform’s storefront and pay what it takes to get what they want, no questions asked. It’s quick, it’s easy, and you’re playing the shiny new game you’ve been waiting for minutes later.
What those rushing to buy their next new game don’t realize is that most games, even the ones that have just been released, are available for less elsewhere. Sure, it might keep you from getting to your new game a few more minutes, but it really doesn’t take long to shop around and potentially find the game you were about to drop $70 on for a lot less.
Take the newly released and incredibly popular Wardogs . Millions of people have been playing Wardogs since it launched, and most of them will have paid the asking price for it on Steam . Had those people taken a second and checked out where else they could buy Wardogs, they’d have discovered that they could have paid a whopping 30% less for it on Loaded .
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