For part three of our series on AI in the Nordic games industry (you can read part one here and part two here), we heard from four people who see AI from very different sides: someone building it, someone using it daily, a studio CEO who keeps it away from Indigenous stories that belong to the communities who live them and someone representing the workers living with the fallout.

Marjaana Auranen, co-founder of Red Stage Entertainment, the Tampere indie studio behind Sámi-inspired adventure Skábma - Snowfall, says the studio keeps generative AI out of its games entirely and uses it only for the parts of her job she'd rather not do.

"As a company, we don't really use generative AI in our games. We like to separate the creative work from AI," Auranen says. "Personally, generative AI is not really something that I use to create new scripts or in dialogue writing. AI for me is more of a help with checking grammar, writing reports and making fast iterations of official documents: structuring, planning timetables and budgeting.

"Basically AI is outsourced to do all the so-called 'dull' bits of my producing job, not the fun parts such as creative writing."

Her reluctance to go further comes down to voice. "The main reason for not jumping on the AI train fully is that it tends to make very generic content and characters - something that I feel every author tries to avoid like the plague," she says. "We spend years creating our own voices and sometimes very unique ways of writing, and having AI do that for us doesn't feel professionally rewarding.

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