After making its name as a publisher of gaming and entertainment news, Dexerto has quietly rebuilt its business around agency services, growing the company’s revenue by nearly 150 percent since initiating the pivot in 2022.

If you’re a regular reader of quick-hit gaming industry news, you’re almost certainly familiar with Dexerto. Founded in 2015, the London-based company (which now employs more staff in the United States) initially made its name through tabloid-style coverage of gaming and internet culture, expanding into a network of websites including Dexerto and CharlieIntel, as well as social-first channels like ScreenTime and Hoops Central. 

Dexerto has been actively courting brands as potential clients since 2022, offering its industry knowledge and range of inventory up to advertisers — both game publishers and non-endemic brands — as both a strategic agency and creative partner. (I covered the early days of this strategic shift for Digiday.) 

By the end of 2023, the company was administering about 43 campaigns per year, with less than 10 percent of those campaigns coming from publishers or game makers, according to Dexerto chief executive and co-founder Joshua Nino in an interview with GamesBeat. In the first six months of the 2026 fiscal year, Dexerto did more than 80 campaigns, with about 50 percent of the campaigns involving game makers. Since early 2022, Dexerto’s direct sales business has grown by about 167 percent. 

“Discoverability is getting much harder now for games; the amount of games that are published on Steam alone is five or six times what it was just a few years ago,” said Dexerto chief revenue officer Mike Murphy O’Reilly in an interview with GamesBeat.

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