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Hasbro’s Sixth Wall Studio and Dynamic Creatures partner to develop robotic characters that greet visitors at theme parks and resorts

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Hasbro’s Sixth Wall Studio and Dynamic Creatures partner to develop robotic characters that greet visitors at theme parks and resorts

Dynamic Creatures and Sixth Wall Studio, a new AI studio launched by Hasbro in June 2026, has announced a partnership to bring Hasbro characters to life through interactive robots. The collaboration combines Sixth Wall’s character authoring and alignment with Dynamic Creatures’ mobile, expressive robots to develop characters that can greet guests, interact and remember them when they return at theme parks, resorts and other entertainment and hospitality venues.

Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences, supporting how characters speak, behave and remain true to their established personalities and stories. Dynamic Creatures’ robots will give that intelligence a physical presence, connecting a character’s conversation and personality with expressive movements, gazes, gestures, reactions and more.

The two companies envision encounters that become part of a continuing story at entertainment and hospitality venues. A character at a resort could welcome a guest, send them on a quest and, during a later encounter, ask how the adventure went.

“Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio, in a press release. “Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello.”

Dynamic Creatures emerged from stealth in September 2026 and develops fully custom robots and character experiences built on existing robotic platforms.


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