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GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick

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GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick

Today, as part of Take-Two Interactive Software's Q2 2027 earnings call, Strauss Zelnick noted that pre-orders for Grand Theft Auto 6 are tracking "far above expectations", and is certain that soon "numbers will speak for themselves" when it comes to the game.

Zelnick also promised GTA Online and GTA 5 will continue to receive updates in order to support the "nearly 235 million" units sold to date across "an unprecedented three console generations". The GTA series as a whole has, to date, sold over 480 million units. Karl Statoff, president at Take-Two, adds the launch of GTA 6 will be a "defining moment for the company and global entertainment industry". Zelnick adds, later in a question and answer session, that he expects GTA 6 to "set a new baseline" for Take-Two. "The future's really bright across the board," he notes.

For the next quarter, Take-Two expects to deliver $3.35 billion to $3.5 billion - with "recurrent consumer spending" to raise by 12 percent, driven by "the groundbreaking release" of Grand Theft Auto 6, and expects to see "significant growth for the Grand Theft Auto series", driven by sales of - specifically - Grand Theft Auto 6's Ultimate Edition, which includes add-on content, and that most people are pre-ordering at its $100 price point. That bonus $20 between the $80 base edition and the Ultimate Edition is counted as "recurrent consumer spending", as is part of that massive bump the company has seen.

It also seems that we will see more GTA games - or content, at least - sooner than expected.


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