This isn't a moral or ethical issue — boringly, it's about regulation

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The trickle of Grand Theft Auto 6 information continues; as I write this, I just got a press release from Rockstar about the game's radio stations. (Actually, that's a pretty big deal.) This campaign has had several lifecycles: first, the trailers and delays, then the long leak era, and more recently, the official blowout.

This began with a half-hour gameplay demo on Netflix and moved on to multiple big previews in the games press. Now, Rockstar's well-established PR playbook has entered its "arty fashion magazines" phase. The extremely cool-seeming Love magazine just ran a cover story on GTA 6, mixing the usual hype — every NPC is a distinct individual, apparently; I'm sure I've heard that one before — with some genuinely thoughtful quotes about how the new game evolves GTA's satirization, or reflection, of the American dream.

'In a world this dense, no one you meet is an extra'

Fair play to Rockstar for supporting print media. But in the competition to stay relevant on the most important video game release of the decade (maybe ever), the barrel has no bottom. Perhaps in response to the Love piece, perhaps taking up arms in the long-forgotten war between specialist and lifestyle media, IGN this week took the unusual step of publishing the full, unedited transcript of the gameplay demo with Rockstar's Rob Nelson that informed its coverage back in August.

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