HITpoint Entertainment will "combine Griffin's relationships with developers and publishers with Entertainment 360's producing track record on IP-driven franchises"

Griffin Gaming Partners has launched a new company to support game adaptations for film and television in partnership with talent management and production firm Entertainment 360.

Called HITpoint Entertainment, the company will "combine Griffin's relationships with game developers and publishers with Entertainment 360's producing track record on IP-driven franchises."

"In addition to providing opportunities for the firm's clients, the new venture will mine relationships across the broader creative community, pairing each property with the filmmakers, talent, and studio partners best suited to bring it to the screen," the firms told The Hollywood Reporter.

"HITpoint will keep game creators closely involved from initial development through production, aligning incentives while giving them direct access to leading writers, filmmakers, actors, and producing partners."

Griffin co-founder and managing director Peter Levin was a key investor in Amazon's Fallout television series, while Entertainment 360's clients are currently involved in the live-action adaptation of The Legend of Zelda.

"Video games represent one of the most exciting sources of stories and characters in film and television, but adapting them successfully requires a real understanding of the creativity and passion developers bring to their work," said Levin.

"Griffin has spent many years building trusted relationships across the gaming community, from major publishers to the independent studios we support.

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