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Google and Unity unveil gen-AI game-making platforms, and demonstrate one of them with depressingly rubbish "dream game" Space Corridor

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Google and Unity unveil gen-AI game-making platforms, and demonstrate one of them with depressingly rubbish "dream game" Space Corridor

"They successfully identified that their target market was people with no imagination."

Google and Unity yesterday announced new generative-AI game-making platforms designed to make and shape games by inputting text prompts. Google's product is called Playground and is available for testing now, if you live in the US, and Unity's product is Unity Spark and is "coming soon".

Their side-by-side announcements are more than coincidence. Google Playground will work with and integrate Unity Spark when "creators" want to "expand their concepts" with "robust, professional-level mechanics, high-fidelity 3D capabilities", Google's Playground blog post said.

Given that, there's a sort of two-tiered approach going on here. Google Playground is the entry level platform, a much more - excuse me while I throw-up on myself - 'vibe-coded' idea origination tool. It's the sort of thing you plug a load of words into the text box, presumably while marvelling at your own creativity and taking lifestyle selfies on a beach somewhere, while Google Playground builds a fairly simple game. Then, when you're happy with it, and AI-prompting a post on LinkedIn about your career change, you can share the game with other Playground users.

Said Google: "Games are one of the most creative forms of expression, and the gaming community keeps growing. But game creation has historically been limited to a select group of people who have technical experience and knowledge of complex game engines. Today, we're introducing Playground, an experimental gaming platform that lets you create, play, and share custom games.



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