New estimates suggest Gears of War: E-Day has sold roughly 230,000 copies since its early-access launch, offering the first indication of how Xbox's latest console exclusive is performing. That said, early Gears of War: E-Day numbers might get much more complicated once Xbox Game Pass and Premium Edition upgrades are taken into account.

Gears of War: E-Day arrived with plenty riding on it after the series spent years without a completely new mainline adventure. E-Day brings Marcus Fenix and Dom Santiago back into the spotlight with a prequel set during the opening hours of the Locust invasion. So far, the game has also been well received critically, even as Gears of War: E-Day's Steam user reviews became wrapped up in a separate controversy shortly after launch. More importantly for Xbox, this game marks one of the company's biggest first-party releases of the year and launched day one on Game Pass, making conventional copies only one part of its commercial picture.

Days after the launch of Gears of War: E-Day, Gears series creator Cliff "CliffyB" Bleszinski shares his thoughts on the latest release from Xbox.

According to estimates from private games market data company Alinea Analytics , Gears of War: E-Day has sold approximately 230,000 copies between its October 1 early access period and October 6 worldwide launch. Steam reportedly makes up about 168,000 of those sales, while just around 62,000 copies were sold through Xbox across console and PC. However, Alinea estimates the game has still generated about $37 million in total revenue, with roughly $26 million from Xbox and $11 million from Steam, making Xbox the revenue leader while Gears of War: E-Day on Steam is ahead in unit sales.

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