Mobile games maker AviaGames has teamed up with snooker legend Stephen Hendry for a collaboration in 8 Ball Strike.

Hendry is now the game’s official ambassador, offering expert guidance to players after his reign as ‘king of snooker’ in the 1990s. At 21, he was the youngest-ever World Champion. He won eight consecutive seasons as the world’s number one.

Now, as the new in-game tutorial coach, he will guide new 8 Ball Strike players as they learn its pool-based gameplay. The collaboration marks his first move into the competitive mobile games space, aiming to bridge the gap between traditional cue sports and a new generation on mobile.

Hendry told PocketGamer.biz that this partnership began with a conversation with the team at AviaGames. They showed him 8 Ball Strike and he was curious to see how the strategy and precision of cue sports could be translated to a mobile pool game.

"What stood out to me was how seriously they took the game itself. The more I learned about their approach, the more I could see the potential to bring pool to a whole new audience," he shared.

"What drew me to 8 Ball Strike was the combination of skill, strategy and accessibility. Pool is about much more than potting a ball. You have to think about angles, plan your next shot and stay composed under pressure.

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